Joomla! site syndication http://www.qedmedia.net Mon, 06 Oct 2008 09:05:25 +0100 FeedCreator 1.7.2 http://www.qedmedia.net/images/M_images/joomla_rss.png http://www.qedmedia.net Joomla! site syndication http://www.qedmedia.net/latest/free-on-line-advertising-network-leighexchange-brings-new-visitors-to-web-publishers.html news brought byQed Media Group New York (PRWEB) December 17, 2007 -- Newly launched on-line advertising network http://www.leighexchange.com creates advertising co-operative community of medium and small web publishers by providing 1:1 advertising exchange ratio. Each time a publisher displays LeighExchange advertisement, one advertising credit is earned towards displaying the publisher ad on another web site in the network. Additionally, a click on the ad earns publisher an extra credit. We have created marketplace where the highest quality publishers in each advertising channel will be rewarded by higher ad frequency and better positioning of ads promoting their web site, says Jiri Muselik, a spokesperson for Leigh Media Corporation, the company operating LeighExchange advertising network. We paid a lot of attention, not only to scalability and targeting capabilities of our service, but also to features preventing click fraud, an industry problem broadly acknowledged by on-line advertising companies, says the company spokesperson. LeighExchange is another on-line service by Leigh Media Corporation. The company spokesperson suggests, LeighExchange is another key building block to our overall on-line strategy, adding one more capability to our established line of content and service oriented web traffic segmentation properties. News - Latest Sat, 12 Jun 2004 11:54:06 +0100 http://www.qedmedia.net/newsflash/corporate-branding-amplifies-your-business.html News from Qed Marketing GroupA corporate branding is a process, which has to be done by every organization. Basically branding suggests your company name, logo to be your brand for your product or service. Basic branding starts with designing an effective logo, web address, visiting cards, letterheads and also if you can spend you can advertise in Television, Media and even organize events, become a sponsor to gain popularity to your brand. Key elements of Branding Branding is essential because it helps you achieve your company long-term goals, you sustain customers/clients, and you create more customers/clients. These are the essentials of basic branding in detail. Your Company Logo: Logo is the basic graphical representation of your company ?s image. A logo can explain about the kind of quality service, quality of the product, time delivery and you can communicate whatever you want your company to be placed in the minds of your prospective buyers/clients for that you need to specially dedicate time to research on your creative logo. An ideal corporate logo should be simple and it will be a great advantage if you can create a logo that reflects your quality of service/product, time, etc. Logo is vital because it will come along with all your business cards, letterheads, and print heads and wherever you advertise your business. Website Previously before a decade website has not been that popular but nowadays it is a very essential element for corporate branding. A website is in fact your remote visiting card where anybody in any part of the world can access your company profile, services, contact address, phone number etc. A proper website should be aesthetic in color, must be simple and easy to navigate and should address all the important things in the home page and finally should be a search engine optimized website. Business Cards Business cards are the face of your company, which gives a snippet about your services, website address, contact numbers and address. These above things have to be put on a business visiting card. Letterhead Letterhead is used to send invoices to your customer/client, it has to be created professional with good aesthetic colors, you need to put your logo, Name of your company, address of your company, contact numbers and any slogan If necessary. If a company follows the above essential elements branding would not be a big thing to gain. But remember as you use the slogan of your company you need to stick to those words written in the slogan. Best of luck Newsflashes - Newsflash Mon, 09 Aug 2004 08:30:34 +0100 http://www.qedmedia.net/newsflash/good-tip-on-advertising.html by Qed media Group As a business owner I am sure you are always looking for new ways to get the word out about your business, products or services. You are probably also looking to do it in such a way where you can increase sales, yet decrease the cost of advertising. You are not alone. Every business owner, us included, are always looking for new and creative ways to get what you are offering in front of or in the ears of potential customers. It goes without saying that the less you spend on advertising and at the same time you increase sales, your profit margin will also increase. Common sense right? Absolutely! So how can we accomplish this? The answer is simple, homework, homework, homework. Now you are probably sitting there wondering what the heck is Bruce talking about. Homework? What does that mean? Well let me tell you. When I say homework, what I mean is you need to do your homework. In other words spend as much time before you put your advertising campaign together, preparing for who exactly you are advertising for. You are probably still scratching your head, not sure what I am talking about and that is fine. By the time this article is done, a light bulb will go off in your head, and you will say ah ha , I know what he means. We have all gone through school at some point in our lives, and if you haven`t, wow you must be incredibly intelligent to navigate the Internet without any prior instruction. What I am trying to say is, in school the teacher loaded you up on homework. They weren`t doing it to punish you or your classmates, what they were doing is preparing you. Lets take for instance, math. You are learning your addition and subtraction, multiplication and division. Did your teacher throw you directly into a test after a day of teaching it? No of course not. That would be ludicrous and ridiculous. What they did was give you homework each night on the topic with some problems to figure out on your own. Each night you received new problems, until finally you were so good at it, you took a test and of course passed. The same concept can be used in advertising. In order to cut your advertising costs, you need to do your homework. So many times I have seen businesses run newspaper ads just because people buy newspapers. However, do the customers you are trying to reach, read the section of the newspaper you just put your ad in? This is where your homework comes in. A friend of mine runs a business where he does nothing but repair rental properties. Would it make any sense for him to pass out flyers in a neighborhood of million dollar homes? Maybe, since many millionaires own rentals, however its not practical. He needed to go to where the rentals are and do his homework. He researched properties that he knew were rentals, obtained the owner information and then sent them a postcard, flyer etc., letting them know about his business. In other words he did his homework. As you can see 100% of his advertising is getting in front of people he knew could be customers. He wasn`t blindly shooting in the dark, so to speak. You need to do the same. Find out who is perfect for the products or services you offer and then do the necessary homework so that every penny on advertising you spend, gets in front of potential customers. Remember it is not about getting in front of the most people. It is about getting in front of the most people that are right for your business, products or services, to maximize your advertising dollars. Newsflashes - Newsflash Mon, 09 Aug 2004 08:30:34 +0100 http://www.qedmedia.net/newsflash/how-to-save-money-when-advertising-your-small-business.html Are you looking to market your business to the general public, preferably your targeted market? Your targeted market should be the individuals who are most likely to need what your business has to offer. For instance, if you run a professional resume writing business, you will want to target those who are currently unemployed or those who are looking for jobs. As important as advertising is, it can sometimes get time consuming and costly. The costly part is what often causes many small business owners to cringe. The good news is that there are a number of different ways that you can go about advertising your small business without having to spend more money than you need to. One of the best advertising methods that people fail to realize the importance of is word of mouth. In today?s society, many consumers like giving a company feedback or ratings, literally or figuratively. That is why many consumers tell their friends when they find a nice new store; one that is worth visiting, or a store that they had a bad experience at. You should never underestimate the power of the customers that you already have. Not only will keeping your current customers happy increase the chances of them coming back again, it also ups the chances of them recommending your business to those that they know. Another easy and relatively cheap way that you can go about advertising your small business to your targeted market is by carefully choosing where you choose to advertise your business. In keeping with the above mentioned example of running a professional resume writing businesses, you may want to think about distributing flyers or business cards to local coffee shops or college campuses. The same can be done for other types of businesses. For instance, if you run a dog grooming salon, you can advertise your business in local pet supply stores, vet offices, and such. Of course, you will need to get permission from other businesses before placing your business cards or flyers on their properties, but you may find that most are willing to assist you. In fact, you may even want to think about doing a flyer or business card swap. In addition to handing out traditional business cards or flyers, you may also want to think about giving away free coupons. There are many consumers who like free stuff, even if it is only a few coupons. When a customer has a money saving coupon, they are more likely to buy what you are selling, whether it is a product or a service. If you are trying to target a specific group of individuals, like your targeted market, you may want to carefully choose how you distribute your coupons and how much in savings you give away. If you are just trying to generate as many sales as possible or create a ?buzz,? you may want to think about contacting one of your local newspapers to put coupons inside their paper. As it was previously mentioned, there are many consumers who love free stuff, even if it is just coupons. You are advised to take advantage of this well-known fact. For instance, you may want to think about holding a contest or a drawing for your customers. For instance, if you run a pet supply store, you may want to think about creating a pet gift basket, like one that may include food, treats, or grooming supplies. You will want to allow each of your customers, the ones who make a purchase, to enter into your contest. If the prize is nice enough, you may that some customers buy something just to get entered into the contest. Hosting a contest is a great way to generate sales and business ?buzz.? The above mentioned approaches are just a few of the many low-cost, affordable ways that you can go about advertising your business to the general public or even just to your targeted market. The decision as to whether or not you want to use any of the above mentioned methods is yours to make, but they are at least worth looking into. Qed Media Group Tips Tricks Newsflashes - Newsflash Mon, 09 Aug 2004 08:30:34 +0100